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Profiling & List Cleansing

Are you confident your database contains the correct prospects your business needs?

Database Management is what NJ Marketing excels at.

Good quality, accurate and up to date data is essential to the success of any marketing campaign. A vast amount of your marketing budget can be wasted on developing marketing materials, only to be sent to the wrong person.

NJ Marketing will target your data to ensure that the records are up to date. We will personally contact, via telephone, the records on your database and verify, or update agreed fields, ensuring that you have a comprehensive database that will support you in all your sales and marketing activities.

The database will then be bespoke to you, created specifically to your business needs.

NJ Marketing can also turn your data into profiled records and hot leads.

A profiled lead is generated from the telephone call made with the decision maker or with key influencers of the decision maker. Questions specific to your business or products are asked which then build a profile. This profiled data can be then used for future direct marketing or in conjunction with telemarketing campaigns, for instance, appointment setting campaigns, or targeting prospects through direct mail or email.

Profiled data can increase effectiveness dramatically as it is a far more direct approach.

If linked to either an Appointment Setting or Lead Generation Telemarketing campaign a Profiling campaign can generate a good percentage of hot & warm leads as well as removing companies that do not match target criteria.

If you would like to know more about what we do and how we can help you, why not get in touch with us now for a no obligation free consultation.